A new platform design for UBS Asset Management. The goal was to refresh the brand image and create a more dataful and personalized digital experience for its users. UBS AM website is intensively used by different kinds of investors. The new approach focuses on intelligent UI design to help users access the information they need asap. Tian was the design lead for this project and worked closely with the clients, internal creative team and external developers to bring this best-in-class digital experience to life.